Description

Why the Topical Mesh is the most powerful SEO strategy

Laurent Bourrelly (SEO consultant by day, Search Engine Hacker by night since 2004) announced the Topical Mesh in 2012 under « Cocon Sémantique » in French.

Today, it is the #1 SEO strategy; the Topical Mesh has made thousands of websites become leaders in their industry. Of course, ranking first on Google for the main ultra-competitive keywords is only part of the equation.

For over a decade now, The Topical Mesh is the #1 SEO Strategy in France and has also inspired all the best semantic SEO tools.

The french community talks about it everyday (61k results in Google Search 😮).

Even ChatGPT knows what’s up

 

So, if today,
– You are afraid of waking up and see your website’s traffic down overnight,
– You are feeling lost, blindly navigating through your SEO strategy and you do lack a long-term vision,
– You are reading conflicting advice about SEO practices and feel understandably discouraged,
– You do not know which strategies and techniques to use to rank for competitive keywords (the ones that matter),
– You are wondering about the best approach to take to start a new project or improve your site’s results,
– You understand the power of a solid content marketing strategy but don’t know where to start.

 

These are the issues I observe, day after day:

99% of people working on their site’s SEO…

• Launch a website without a clear strategy

• Build an ineffective internal linking structure (tons of links in all directions is not the right solution)

• Blindly follow the default architecture suggested by their CMS (WordPress can kill, yeah)

• Publish content without any real commercial objective

• And when they do publish content, no one (especially their target customers) cares at all

• Organize their site’s architecture by copying the leader in their market, without questioning whether it’s the best strategy (I have good news for you: the vast majority of your competitors are terrible at SEO)

• Order content in bulk from writers without a clear objective for each page of their site

• Test solutions without mastering the basics, like worrying about the color of the curtains before solidifying the foundation of their house

• Try to push parts of their site that are not well-equipped to target the desired keywords

• Adopt an internal linking scheme based on landing pages (want to make sure you fail? Do the same!)

And I’ll stop there before I get angry!

 

What if you took the highway instead of the back roads?

What if you could:

• Master the balance between the resources to use and your goals

• Be less affected by the whims of algorithm changes from search engines

• Receive qualified traffic through an intelligent content strategy

• Exponentially increase your organic traffic

• Manage to rank for profitable keywords and, more importantly, stay ranked

• Know how to react if your ranking drops

• Maximize the visibility of your site in search engines (I talk Google, TikTok, YouTube, etc.)

• Anticipate your rankings

• Perfectly know your audience

• Provide your audience with the content they’re asking for

• Become an authority in your field

• Increase your brand recognition in your niche

• Boost your popularity

• Gather the essential ingredients to implement an effective Content Marketing strategy

• Meet the search engines’ criteria for evaluating the relevance of your content

• Unlock all the architectural weaknesses holding back your site’s potential

• Improve the crawl of search engine bots

…And much more?

That’s what I’m offering you the opportunity to learn today…

 

COURSE OUTLINE

TOPICAL MESH : HOW TO BECOME AND REMAIN #1

0. Intro – 8mns

1. Keyword Research – 00h48mns

Objective: Learn how to conduct a comprehensive keyword research to understand how your audience is searching

• Get full visibility over your target topic
• Identify the key terms , jargon and expressions your target customers are most likely to use
• Learn how to qualify and prioritize the right keywords to boost your SEO.

 

2. Audience Analysis – 00h55mns

Objective: Know your core audience

• Understand why knowing your audience is critical for business growth.
• Create actionable personas to refine your audience targeting and enhance your SEO efforts.

 

3. SEO On Page – 01h00mns

Objective: Craft perfectly optimized pages for both users and search engines

• Clarify search intent and align your content with user expectations.
• Structure pages to send the right signals to Google and capture your audience’s attention.
• Be remarkable

 

4. Understanding Google Algorithms – 00h50mns

Objective: Get under the hood of Google’s algorithms to understand how it works and how to feed it.

• Learn what Google’s algorithm updates really mean for your SEO.
• Not be afraid of the so-called Google algorithm Core updates
• Understand why many websites are over-optimized and how to avoid this mistake.

 

5. Exploring the Topic (two-parts series) – 01h22 mn + 26mns

Objective: The art of topical navigation and SEO integration.

• Learn how to build relevant navigation paths for both users and search engines
• Dominate your niche by proving to Google that you’re the authority on your topic
• Align SEO strategies with the realities of your website structure and business needs.
• How we go from Search intent to Content

 

6. Internal linking – 00h44mns

Objective: Topic Domination: dominate your niche with in-links

• Help Google assess your content hierarchy and improve crawlability
• Control how Google discovers and indexes your content
• Maximize internal PageRank flow and the context signals passed between pages

 

7. Implementing the Topical Mesh – 00h48mns

Objective: Merge technical SEO with marketing needs

• To find the sweet spot between technical SEO and marketing necessities
• Learn about link obfuscation, cloaking, and how to stay compliant while leveraging these techniques

 

8. Future proofing – 00h28mns

Objective: Ensure your SEO strategy stands the test of time

• Become and Stay Number 1 everywhere, not only on Google
• Learn why the Topical Mesh strategy is built to last, keeping your site ahead of Google’s evolving algorithms.

 

9. Content Marketing Layer – 00h38mns

Objective: Create a solid foundation of content that amplifies your SEO

• Position your brand as an authority across all online platforms.
• Use SEO as a layer of your overall content marketing strategy
• Learn how to amplify your content and generate noise around your topic.
• Learn Macro Branding

 

10. Expanding the Topical Mesh with Backlinks – 00h45mns

Objective : Take your SEO strategy off-site

• Learn how to extend your topical mesh beyond your website using backlinks
• Build a robust link profile that aligns with your topical authority

 

 

 When you try and apply the Topical Mesh precisely,
it can do wonders.

 

Are you joining us ?